What Is Video Marketing?

People never change. Nor do their basic desires. They’ve existed for thousands of years and will continue to exist for thousands more.

Names of people will change. Technology will change. People’s desires won't – their desires are hard-wired into our DNA.

That's good for you – as a video creator. By knowing what people want, you can profit from their desires. And since their desires are predictable, your ability to make money from your video ideas just got a lot more profitable, as well.

So, you must be wondering what do people want.

The top three general desires revolve around: Food, Love, and Money.

There will ALWAYS be a market for new recipes, new tips on love, and new on ways to make money. Guaranteed!

This will never change. Ever.

So if you have an idea that fits in one of those categories - you are well on your way to creating a viral video. It doesn’t have to be an original thought on the subject.

A great thing about video is you can use existing text-based content as your guide. Just convert it to video, make it interesting and you’ve got a hit on your hands.

What else are people interested in…

* Security

* Sex

* Power

* Immortality

* Happiness

* Safety

* Health

* Recognition

Some more generalized topics would be things like:

To attract the opposite sex. To keep their possessions. To have more fun. To satisfy curiosity. To protect their family. To be in style. To have beautiful possessions. To quench their appetite. To emulate others.To avoid trouble. To avoid criticism. To be an individual. To protect their reputation. To grab opportunities. To make work easier.

When you brainstorm ideas for your video, keep these customer desires in mind.

NOTE: Go with a subject you’re already passionate about or something you would want to watch.

Don’t make this process harder than it has to be. If you’re already passionate about gardening, cooking, investing, pet health, etc. then look in that area for the subject of your video.

Find something that really gets you excited! And it will probably something that will get others excited – excited enough to get them to share it with others.

If you need some additional ideas for topics then I’d suggest browsing these sites:

http://buzz.yahoo.com/?http://www.google.com/press/zeitgeist.html?http://50.lycos.com/

Spend some time surfing these sites for the hot topics of the moment. Compare them to your interests. Then take action by creating a video and make sure you have income potential with each video you launch.

Scott M. Britner