Streaming Video Takes Internet Marketing To The Next Level - For Large and Small Businesses Alike
Streaming Video Takes Internet Marketing To The Next Level - For Large and Small Businesses Alike
By Lisa White
Low-cost broadband Internet access is opening the way for expanded use of streaming video as an on-line marketing tool. We’re not talking video of the YouTube variety, but serious, professionally produced multimedia tools that can help businesses connect with the marketplace in an immediate, personal way that was not possible only a year ago. Even small businesses are joining the big players in using audio and video to distinguish themselves from the competition. And it doesn’t cost as much as you’d think.
Broadband is in—dial-up is out!
Speed is no longer a stumbling block to website video. Thanks to broadband Internet access, gone are the long waits and puzzling malfunctions that have frustrated website visitors and in many cases made them unable or unwilling to activate video or audio links.
Prices for broadband Internet access have plummeted, inducing more people to start using the Internet as their primary source for information on products and services throughout the business spectrum. Recent studies show that less than 25% of all Internet users are still using dial-up connections.
The first impression is what counts
Websites are no longer simply Internet placeholders, generally neglected and seldom visited. As The New York Times recently put it, “Your website is like a digital business card, the first look at your company that a customer gets. With luck, it won’t be the last.” The realization that a website is becoming a necessary marketing tool and the source of first impressions for a large majority of potential customers is leading businesses of all types and sizes to seek help in developing a positive and compelling Internet presence.
Being on the cutting edge with streaming video
Broadband Internet access has opened a whole new world of creative and innovative web development, with streaming video leading the way. Streaming video is to the Internet what sound was to the movies. The ability to speak personally to website visitors is revolutionizing Internet marketing, especially in the service sector, where personality and trust are critical factors in establishing a necessary rapport and comfort level with prospective customers and clients. Internet marketers have recognized these evolutionary Internet trends and are adapting their services to take advantage of them.
It’s easy and affordable
Marketers who recognize the power of streaming video are adopting cutting-edge digital video technology and developing unique video production services that make creating custom website videos easy and affordable for any business. Videos can be integrated into any web page without relying on large external media players that open slowly and take viewers away from your website.
Image Is Everything!
As more and more people look to the Internet to find and evaluate products and services, competition among businesses to present a distinctive Internet presence will increase. When businesses understand that their website provides the first impression or "image" that prospective customers get of their business, and that there is a direct connection between the quality of their website and people's perception of the quality and competence of their business itself, they will demand high-quality, innovative web-development services fully leveraging the latest digital technologies and creative techniques.
Lisa White writes for White Creative, a San Diego based Internet Marketing Communications company. She has over 15 years experience as a web applications help system developer and senior technical writer for a major international software company. White Creative’s owner has over 25 years experience in marketing communications, with 10 years in web development. White Creative http://www.whitecreative.com is a unique resource for creating quality, distinctive websites that reflect the client’s personality and business philosophy using streaming video, graphic design, copywriting, and digital photography.
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