Panasonic and HD Expo Launch P2 Education Program

Burbank, CA (May 8, 2007) -- Panasonic and HD EXPO have announced that to assist the creative community in the rapid transition to a tapeless workflow, they are teaming on a national workshop series that will explore the process from production through delivery.

Launching this June in eight U.S. cities, the P2 HD Workflow Workshop is a rigorous training program for content creators that will illuminate the extensive benefits of a tapeless workflow from pre-production through delivery. The workshop includes a thorough explanation of non-linear acquisition and its underlying technology including the Panasonic P2 HD product line. Additionally, case studies of projects that have utilized the data-centric workflow, as well as hands-on small group laboratories for cameras, post production and technology, will take attendees through the process in detail. In-depth technology presentations will cover compression algorithms and how they affect content from production through post, as well as explanations of data preparation, proofing, management and storage. The P2 HD workshop culminates with a panel of experts presenting a discussion on, “Shooting in the 21st Century: Demystifying New Media.” In addition, workshop attendees will receive extensive manuals and take-away materials.

Instructors for the P2 Workshops are recognized, award-winning industry experts from a cross-section of disciplines and will be announced shortly. Tuition for the Workshops is $399, or $349 with early registration. Registration for the P2 Workflow Workshops is available at hdexpo.net/education or by calling 818-842-6611.

Workshops have been announced for Los Angeles, Chicago, New York, Dallas, Washington D.C., Atlanta, Miami/Orlando, and Denver on the following dates: Los Angeles – June 29-30, 2007; September 27-28, 2007 and November 9-10, 2007; Chicago – July 19-20, 2007; New York City – August 24-25, 2007 and March 28-29, 2008; Washington DC – October 18-19, 2007; Atlanta – December 7-8, 2007; Miami/Orlando – February 8-9, 2008 and Denver – March 20-21, 2008.

P2 HD core products offer solid-state high definition recording without the mechanical wear and environmental limitations of tape, hard disk, and optical disc based systems. P2 HD ensures the highest reliability, especially in challenging conditions of extreme temperature range, shock, and vibration. New P2 HD products provide a significant reduction in maintenance costs, longer useful product life, and immediate access to recorded video (no need to digitize, ingest or create proxy video files) and metadata. P2 HD provides the reliability of solid-state production, the immediate connectivity to existing IT infrastructures; the speed, ease of use and portability of P2 cards; and the interoperability with leading NLE systems.

About HD Expo

HD EXPO Workshops, an HD EXPO company, is a leading education provider for entertainment, broadcast and commercial production professionals in their rapid adoption of high definition and future technologies. HD EXPO has been an important Panasonic education partner through many national Varicamp™ and Advanced Varicamp™ workshops over the past four years, certifying 300 owner-operators of Panasonic’s revered Varicam. Since 2001, HD EXPO Workshops has provided fundamental through advanced education to a number of private companies, motion picture studios, broadcasters, and organizations. HD EXPO, the national technology tradeshow and conference, is one of the most respected events for industry professionals.

Founded in 2001 and headquartered in Los Angeles, HD EXPO is an organization dedicated to promoting the adoption and growth of High Definition and future technologies by building a community of experts and users through shared knowledge, experience and education. HD EXPO is the first and largest industry gathering of its kind in the U.S. and abroad. In addition to its annual March and November shows in Los Angles and in Chicago in June, they produce workshops and educational events internationally. For more information about HD EXPO or HD EXPO Workshops, visit www.hdexpo.net.

About Panasonic Broadcast

Panasonic Broadcast & Television Systems Co. is a leading supplier of broadcast and professional video products and systems. Panasonic Broadcast is a unit company of Panasonic Corporation of North America. The company is the North American headquarters of Matsushita Electric Industrial Co., Ltd. (NYSE: MC) of Japan, and the hub of its U.S. marketing, sales, service and R&D operations. For more information on Panasonic Broadcast products, access the company’s web site at www.panasonic.com/broadcast.