Sirius Satellite Radio To Offer Live TV Services In Cars December 6, 2006
Sirius Satellite Radio Inc. expects to offer a live television service in cars by late 2007, and deals with content providers may be set as early as January, Chief Executive Mel Karmazin said.
This mobile video is likely to be available in 2008 model lines, would be geared toward young viewers sitting in the back seat.
Larger rival XM Satellite Radio Holdings Inc. has also talked about the possibility of nationwide broadcast of live TV to cars.
Sirius subscribers who want the new video service would have to pay an additional charge atop their $13 per month subscription.
Sirius sees the addition of services like live video feeds as a way to grow their subscriber database and increase revenue.
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